Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)

Research on Future Business Strategy Reform of Gaming Console Brands

Authors
Ziyuan Cui1, *,a, , Jinghua Jiang2, *, b, , Yusen Zhu3, *, c,
1Frenchay Campus Coldharbour Lane, University of the West of England,BS 16 1QY, Bristol, UK
2George Mason University, 22030, VA, US
3Business School, University of Sussex, BN1 9RH, Brighton, UK

These authors contributed equally

*Corresponding author. Email: aZiyuan2.Cui@live.uwe.ac.uk
Corresponding Authors
Ziyuan Cui, Jinghua Jiang, Yusen Zhu
Available Online 15 December 2021.
DOI
10.2991/assehr.k.211209.227How to use a DOI?
Keywords
Gaming consoles; Business strategy; Hardware improvement; Social experience; Market trends
Abstract

The global games industry has undergone many important and far-reaching changes in the past few decades. In 1979, Atari’s first home gaming console came out, and now consoles, personal computers, mobile smartphones or virtual reality, and other gaming platforms have achieved vigorous development in the market. The form of games has changed significantly in different dimensions, such as music, graphics, the complexity of the game types, and the network and sociality. Therefore, grasping the future development trend of the games market is crucial whether for the gaming platform brands’ short-term or long-term corporate strategy. Breakthroughs in electronic products and Internet technology have made the content presented by the game more possibilities. Improvements in the performance of personal computers and mobile phones have enabled high-complexity games that could only be run on the consoles can be realized on the two formers. In addition, virtual reality or augmented reality technology has also changed the way players experience games. The popularity of network infrastructure allows players to conduct social activities in the games, rather than just focusing on the game content itself. Therefore, game console brands have various choices to implement their business transformation strategies to meet the challenges brought about by the changing trends of the games industry and the market. They can choose to improve the user experience of console hardware, or develop more social and customized games, or even shift their focus to other gaming platforms.

Copyright
© 2021 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

Download article (PDF)

Volume Title
Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)
Series
Advances in Economics, Business and Management Research
Publication Date
15 December 2021
ISBN
978-94-6239-483-4
ISSN
2352-5428
DOI
10.2991/assehr.k.211209.227How to use a DOI?
Copyright
© 2021 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Ziyuan Cui
AU  - Jinghua Jiang
AU  - Yusen Zhu
PY  - 2021
DA  - 2021/12/15
TI  - Research on Future Business Strategy Reform of Gaming Console Brands
BT  - Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)
PB  - Atlantis Press
SP  - 1395
EP  - 1401
SN  - 2352-5428
UR  - https://doi.org/10.2991/assehr.k.211209.227
DO  - 10.2991/assehr.k.211209.227
ID  - Cui2021
ER  -