The Role of Customer Behavior and Relationship Management in Modern Enterprise Marketing

DOI

10.2991/assehr.k.211209.488How to use a DOI?

Keywords

Customer Behavior; Relationship Management; Modern Business; Marketing

Abstract

With the rapid development of economy, the competition among enterprises is becoming more and more fierce. Customer relationship management plays an important role in marketing. Customer behavior management is a new business model which takes customer as the center, information sharing and communication as the main purpose. This paper will start with the analysis of customer behavior in modern enterprises. This paper firstly expounds the theoretical basis of customer behavior management and the influencing factors under the modern market economy environment; secondly, it makes a systematic study on the present situation and problems of customer behavior and relationship management and puts forward corresponding strategic suggestions to help the company better implement customer behavior management and maximize its own value; last, it expounds the case of Shanghai automobile industry and analyzes the use of its customer behavior management mode.

Copyright

© 2021 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Jiali Lu
PY  - 2021
DA  - 2021/12/15
TI  - The Role of Customer Behavior and Relationship Management in Modern Enterprise Marketing
BT  - Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)
PB  - Atlantis Press
SP  - 2998
EP  - 3002
SN  - 2352-5428
UR  - https://doi.org/10.2991/assehr.k.211209.488
DO  - 10.2991/assehr.k.211209.488
ID  - Lu2021
ER  -