Research on the Relationship of Social Responsibility, Corporate Reputation and Corporate Performance of Listed Pharmaceutical Manufacturing Companies

DOI

10.2991/aebmr.k.201128.071How to use a DOI?

Keywords

Corporate social responsibility, Corporate reputation, Corporate performance, Intermediary effect

Abstract

Enterprises actively fulfill their social responsibilities not only to realize their own performance but also to realize their social value. The outbreak of the new coronavirus pneumonia epidemic in 2019 has pushed pharmaceutical companies to a hot spot in society, and the public’s call for pharmaceutical companies to actively fulfill their social responsibilities is increasing. This paper introduces corporate reputation as an intermediary variable, and analyzes the role played by the reputation of pharmaceutical manufacturing companies in the relationship between social responsibility and corporate performance, using data from listed pharmaceutical manufacturing companies from 2013 to 2018. Research shows that corporate social responsibility has a positive impact on corporate reputation and corporate performance, and corporate reputation is significantly positively correlated with corporate performance. At the same time, corporate reputation has a significant intermediary effect in the relationship between social responsibility and performance. Therefore, pharmaceutical manufacturing enterprises actively fulfilling their social responsibilities can effectively enhance the reputation of the enterprise and improve their own performance.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Hong Ji
AU  - Yi Liu
PY  - 2020
DA  - 2020/11/30
TI  - Research on the Relationship of Social Responsibility, Corporate Reputation and Corporate Performance of Listed Pharmaceutical Manufacturing Companies
BT  - Proceedings of the 2020 2nd International Conference on Economic Management and Cultural Industry (ICEMCI 2020)
PB  - Atlantis Press
SP  - 364
EP  - 368
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.201128.071
DO  - 10.2991/aebmr.k.201128.071
ID  - Ji2020
ER  -