Research on Tourism Commodity Development of Shandong Province Based on Traditional Tea Culture

DOI

10.2991/aebmr.k.191217.106How to use a DOI?

Keywords

tourism commodity development, traditional tea culture, Shandong Province

Abstract

The development of tea culture in Shandong Province is very rapid, but there are few tea culture tourism commodities that can meet the needs of tourism consumers. Therefore, it is necessary to develop tea culture tourism commodities. At present, there are some problems in the development of tea culture tourism products in Shandong Province, such as single category, lack of cultural connotation, inadequate publicity and lack of brand awareness. In view of the above problems, to develop appropriate tea culture tourism commodities, we should enhance cultural connotation, pay attention to brand development and enrich commodity types.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Wei Yue
PY  - 2019
DA  - 2019/12/20
TI  - Research on Tourism Commodity Development of Shandong Province Based on Traditional Tea Culture
BT  - Proceedings of the 2019 International Conference on Economic Management and Cultural Industry (ICEMCI 2019)
PB  - Atlantis Press
SP  - 584
EP  - 587
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.191217.106
DO  - 10.2991/aebmr.k.191217.106
ID  - Yue2019
ER  -