Explore the Integration of Cost Leadership Strategy and Differentiation Strategy

DOI

10.2991/icemc-17.2017.75How to use a DOI?

Keywords

Differentiation Strategy; Low Cost Strategy; Integration

Abstract

Cost-leading strategies and differentiation strategies have their own characteristics and scope of application. However, with the change of modern production management mode and the development of information network technology in the information economy era, a single competitive strategy can not get competitive advantage. In real life, in most industries, if an enterprise can do both the effective difference, but also to maintain a low price, then it is possible to become the market leader. This paper focuses on the strategy of cost leadership strategy and differentiation strategy, and discusses the advantages and disadvantages of the two strategies. Finally, it discusses the ways of integrating the two strategies, hoping to provide some enlightenment for the two strategic management of the enterprise.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Geng An
AU  - Chen Lifen
PY  - 2016/06
DA  - 2016/06
TI  - Explore the Integration of Cost Leadership Strategy and Differentiation Strategy
BT  - Proceedings of the 7th International Conference on Education, Management, Information and Computer Science (ICEMC 2017)
PB  - Atlantis Press
SP  - 381
EP  - 385
SN  - 2352-538X
UR  - https://doi.org/10.2991/icemc-17.2017.75
DO  - 10.2991/icemc-17.2017.75
ID  - An2016/06
ER  -