Proceedings of the 5th International Conference on Economic Management and Big Data Application (ICEMBDA 2024)

Research on the New Marketing System for Large-Scale Power Generating Enterprises Participating in the Unified Electricity Market

Authors
Xiaodong Zhao1, Xuda Hou1, Guangze Shan1, Bo Peng2, *, Jiguang Zhang2
1Huadian Guangxi Energy Co. Ltd., Nanning, 530000, China
2Huadian Electric Power Science Research Institute Co., Ltd., Hangzhou, 310030, China
*Corresponding author. Email: bo-peng@chder.com
Corresponding Author
Bo Peng
Available Online 30 December 2024.
DOI
10.2991/978-94-6463-638-3_54How to use a DOI?
Keywords
power generation companies; electricity market; marketing system
Abstract

In view of the urgent situation of the construction of the national unified electricity market system, in accordance with the principle of “unified control, hierarchical authorization, high efficiency and flexibility”, the new marketing management system mechanism of “vertical integration and horizontal synergy” of large-scale power generation enterprises has been innovatively put forward to help strengthen its ability to enhance the ability of power generation enterprises to integrate and optimize resources in large regions and to compete in the market.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 5th International Conference on Economic Management and Big Data Application (ICEMBDA 2024)
Series
Advances in Economics, Business and Management Research
Publication Date
30 December 2024
ISBN
978-94-6463-638-3
ISSN
2352-5428
DOI
10.2991/978-94-6463-638-3_54How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

TY  - CONF
AU  - Xiaodong Zhao
AU  - Xuda Hou
AU  - Guangze Shan
AU  - Bo Peng
AU  - Jiguang Zhang
PY  - 2024
DA  - 2024/12/30
TI  - Research on the New Marketing System for Large-Scale Power Generating Enterprises Participating in the Unified Electricity Market
BT  - Proceedings of the 5th International Conference on Economic Management and Big Data Application (ICEMBDA 2024)
PB  - Atlantis Press
SP  - 547
EP  - 558
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-638-3_54
DO  - 10.2991/978-94-6463-638-3_54
ID  - Zhao2024
ER  -