Proceedings of the 5th International Conference on Economic Management and Big Data Application (ICEMBDA 2024)

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A Study on the Influencing Factors of New Media Marketing of Tourist Destinations on Consumers’ Travel Intention: Taking Changbai Mountain Scenic Area as an Example

Authors
Jin Kuang1, *, Tse-Chen Chang2
1Zhejiang International Studies University, Hangzhou, Zhejiang, China
2Sun Yat-Sen University, Zhuhai, Guangdong, China
*Corresponding author. Email: kj@zisu.edu.cn
Corresponding Author
Jin Kuang
Available Online 30 December 2024.
DOI
10.2991/978-94-6463-638-3_37How to use a DOI?
Keywords
Tourist destination; New media marketing; Tourist intention; Changbai Mountain Scenic Area
Abstract

With the improvement of China’s economic level and comprehensive strength, people’s needs have gradually shifted from material needs to spiritual needs. Therefore, more and more people have focused on the tourism industry, and the application of new media technology in the tourism industry conforms to the development of the times and is a manifestation of the general trend. In this study, it took Changbai Mountain Scenic Area as the main research object, questionnaire survey analysis was taken to study the factors affecting the marketing strategy of tourist destinations on consumers’ willingness to travel, drew conclusions and proposed some optimization plans. In the study, it aims to help tourist destinations effectively take the advantages of new media marketing, enhance consumers’ willingness to travel, and promote the vigorous development of tourist destinations.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 5th International Conference on Economic Management and Big Data Application (ICEMBDA 2024)
Series
Advances in Economics, Business and Management Research
Publication Date
30 December 2024
ISBN
978-94-6463-638-3
ISSN
2352-5428
DOI
10.2991/978-94-6463-638-3_37How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Jin Kuang
AU  - Tse-Chen Chang
PY  - 2024
DA  - 2024/12/30
TI  - A Study on the Influencing Factors of New Media Marketing of Tourist Destinations on Consumers’ Travel Intention: Taking Changbai Mountain Scenic Area as an Example
BT  - Proceedings of the 5th International Conference on Economic Management and Big Data Application (ICEMBDA 2024)
PB  - Atlantis Press
SP  - 361
EP  - 367
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-638-3_37
DO  - 10.2991/978-94-6463-638-3_37
ID  - Kuang2024
ER  -