Proceedings of the 5th International Conference on Economic Management and Big Data Application (ICEMBDA 2024)

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A Qualitative Study on the Types of Entrepreneurs’ Active Front-stage Behaviors in the Context of New Media: Empirical Evidence Based on Sina Weibo

Authors
Yulei Jiao1, Fujie Zhu2, Yaming Wang3, *
1Business School, University of Jinan, Jinan, 250355, China
2Financial Department, University of Jinan, Jinan, 250355, China
3School of Health Management, Shandong University of Traditional Chinese Medicine, Jinan, 250355, China
*Corresponding author. Email: 60070073@sdutcm.edu.cn
Corresponding Author
Yaming Wang
Available Online 30 December 2024.
DOI
10.2991/978-94-6463-638-3_52How to use a DOI?
Keywords
New media; Entrepreneurs; Active front-stage behaviors; Qualitative research; Weibo
Abstract

This research focuses on the new media environment and takes Weibo as an example to conduct a qualitative study on the classification of entrepreneurs’ active front-stage behaviors. Through in-depth analysis of a large amount of Weibo data and related materials, this research divides the front-stage behaviors of enterprises into personal-related front-stage behaviors, enterprise-related front-stage behavior and social-related front-stage behaviors. The research results will provide important theoretical basis and practical reference for understanding entrepreneurs’ behavior strategies in the new media era and the impact of new media on enterprise development.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 5th International Conference on Economic Management and Big Data Application (ICEMBDA 2024)
Series
Advances in Economics, Business and Management Research
Publication Date
30 December 2024
ISBN
978-94-6463-638-3
ISSN
2352-5428
DOI
10.2991/978-94-6463-638-3_52How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Yulei Jiao
AU  - Fujie Zhu
AU  - Yaming Wang
PY  - 2024
DA  - 2024/12/30
TI  - A Qualitative Study on the Types of Entrepreneurs’ Active Front-stage Behaviors in the Context of New Media: Empirical Evidence Based on Sina Weibo
BT  - Proceedings of the 5th International Conference on Economic Management and Big Data Application (ICEMBDA 2024)
PB  - Atlantis Press
SP  - 529
EP  - 538
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-638-3_52
DO  - 10.2991/978-94-6463-638-3_52
ID  - Jiao2024
ER  -