Network marketing promotion sand table simulation experiment teaching

DOI

10.2991/icemaess-18.2018.244How to use a DOI?

Keywords

Marketing Planning, Marketing Promotion, Sand Table, Simulation Experiment

Abstract

Network Marketing is a comprehensive course integrating economic disciplines, marketing and e-commerce. With the continuous development of computer network technology and e-commerce, the teaching requirements of the combination of network marketing theory and practice are increasing day by day. According to the real environment of e-business operation, a teaching case is designed to simulate the sale and promotion of specific network products in traditional holidays. This case is of great significance to the subjective initiative of the students, the plan of design and marketing, the analysis of marketing and marketing strategy and the analysis of marketing data.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - WuFeng Huang
PY  - 2018/11
DA  - 2018/11
TI  - Network marketing promotion sand table simulation experiment teaching
BT  - Proceedings of the 2018 5th International Conference on Education, Management, Arts, Economics and Social Science (ICEMAESS 2018)
PB  - Atlantis Press
SP  - 1221
EP  - 1225
SN  - 2352-5398
UR  - https://doi.org/10.2991/icemaess-18.2018.244
DO  - 10.2991/icemaess-18.2018.244
ID  - Huang2018/11
ER  -