Proceedings of the International Conference on Economic, Management and Accounting (ICEMAC 2023)

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The Effect of Easeness and Security of Non-Cash Transactions on Student Purchase Intention (Case Study of Genusian Card Usage at Nusa Putra University)

Authors
Wiwit Widiawati1, *, Fitria Agustini1, Putih Hartini1, Agung Maulana1, Putri Puspitasari1, Salya Khairun Nisa1, Cep Imam1, Farhan Vrediansyah1, Winda Nopiyanti1
1Management Study Program, Nusa Putra University, Sukabumi, West Java, Indonesia
*Corresponding author. Email: wiwit.widiawati_mn20@nusaputra.ac.id
Corresponding Author
Wiwit Widiawati
Available Online 2 August 2024.
DOI
10.2991/978-94-6463-492-1_18How to use a DOI?
Keywords
Easiness; Security; Purchasing Intention
Abstract

This research was conducted to determine the impact of implementing non-cash transactions on student purchasing intention. In this study, two variables were tested, namely convenience and safety, which could influence the purchasing intention. The research wasconducted using a quantitative approach and using a purposive sampling method. By observing 102 samples of Nusa Putra University students as respondents in this study, results were found showing that convenience and security have a positive and significant influence on student purchasing intention. The convenience and security provided in non-cash transactions caninfluence student interest in using the Genusian Card, with the ability it has, of course, it encourages students to shop. Expenditures made locally can certainly have a positive impact, especially for traders.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Economic, Management and Accounting (ICEMAC 2023)
Series
Advances in Economics, Business and Management Research
Publication Date
2 August 2024
ISBN
978-94-6463-492-1
ISSN
2352-5428
DOI
10.2991/978-94-6463-492-1_18How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Wiwit Widiawati
AU  - Fitria Agustini
AU  - Putih Hartini
AU  - Agung Maulana
AU  - Putri Puspitasari
AU  - Salya Khairun Nisa
AU  - Cep Imam
AU  - Farhan Vrediansyah
AU  - Winda Nopiyanti
PY  - 2024
DA  - 2024/08/02
TI  - The Effect of Easeness and Security of Non-Cash Transactions on Student Purchase Intention (Case Study of Genusian Card Usage at Nusa Putra University)
BT  - Proceedings of the International Conference on Economic, Management and Accounting (ICEMAC 2023)
PB  - Atlantis Press
SP  - 220
EP  - 230
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-492-1_18
DO  - 10.2991/978-94-6463-492-1_18
ID  - Widiawati2024
ER  -