Proceedings of the International Conference on Economics, Management and Accounting (ICEMAC 2022)

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The Effect of Digital Marketing and E-Commerce on Increasing Sales Volume

(Empirical Study of Home Industry Aski Sport 47 Sukabumi)

Authors
Asep Junaedi1, *, Rafikal Arsy Bramasta1, Ujang Badru Jaman2, Andri Ardhiyansyah1
1Department of Management, Universitas Nusa Putra, Sukabumi, Indonesia
2Department of Law, Universitas Nusa Putra, Sukabumi, Indonesia
*Corresponding author. Email: asep.junaedi_mn19@nusaputra.ac.id
Corresponding Author
Asep Junaedi
Available Online 30 August 2023.
DOI
10.2991/978-94-6463-226-2_12How to use a DOI?
Keywords
Digital Marketing; E-Commerce and Sales Volume
Abstract

The digital era is a new era in changing the way business works. In the current digital era, all business sectors are experiencing significant changes and require digitization in their operations, including Micro, Small and Medium Enterprises. Currently, MSMEs are required to be ready to adapt to change in order to have business continuity and then competitive advantage. The big challenge faced by MSMEs is how to increase the accessibility of MSMEs to go digital, increase the capability of MSMEs in producing quality products and have strong competitiveness to improve welfare. One of them is the UMKM Aski Sport Home Industry which is an UMKM that was founded in 2020. This business focuses on selling sports balls in Sukabumi Regency for sports activities including football, volleyball, basketball to sports accessories. Technological progress has increased extraordinarily rapidly. One of them is internet technology which is growing to make it easier for people to communicate, various small and large business activities take advantage of this technological advancement to develop their business. Digital marketing is a medium that can be used to market a product that is currently in great demand by the public to support various activities carried out. Many people have switched from traditional marketing models to modern marketing (digital marketing). This study used a quantitative approach with 60 respondents consisting of Aski Sport resellers and processed using regression and the help of SPSS 26 software.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Economics, Management and Accounting (ICEMAC 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
30 August 2023
ISBN
10.2991/978-94-6463-226-2_12
ISSN
2352-5428
DOI
10.2991/978-94-6463-226-2_12How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Asep Junaedi
AU  - Rafikal Arsy Bramasta
AU  - Ujang Badru Jaman
AU  - Andri Ardhiyansyah
PY  - 2023
DA  - 2023/08/30
TI  - The Effect of Digital Marketing and E-Commerce on Increasing Sales Volume
BT  - Proceedings of the International Conference on Economics, Management and Accounting (ICEMAC 2022)
PB  - Atlantis Press
SP  - 135
EP  - 150
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-226-2_12
DO  - 10.2991/978-94-6463-226-2_12
ID  - Junaedi2023
ER  -