Proceedings of the International Conference on Economics, Management and Accounting (ICEMAC 2022)

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Creative Economy Development Strategy Using the Penta Helix Method: Study of the Culinary Industry in Sukabumi City

Authors
Taufik Fauzi Faturrohman1, *, Risa Amelia1, Yusuf Iskandar1
1Department of Management, Universitas Nusa Putra, Sukabumi, Indonesia
*Corresponding author. Email: taufik.fauzi_mn19@nusaputra.ac.id
Corresponding Author
Taufik Fauzi Faturrohman
Available Online 30 August 2023.
DOI
10.2991/978-94-6463-226-2_22How to use a DOI?
Keywords
Business Strategy; Creative Economy; Penta Helix; SWOT
Abstract

The business paradigm in Indonesia continues to be discussed, entrepreneurship is present as a significant development, Indonesia has a great opportunity to increase national economic growth through the development of a creative economy. The creative economy sector in Indonesia has made a very large contribution to the national GDP, the creative economy sector is dominated by MSMEs. The creative economy is an economic concept that intensifies information and creativity. There are three sub-sectors which are the biggest contributors to the performance of the creative economy, namely the culinary, fashion and craft industries. The city of Sukabumi has a special food, namely Mochi as a culinary tourist attraction. This has an impact on the economic development felt by the people of Sukabumi City because mochi has become one of the most sought-after culinary tourism icons in Sukabumi City, one of which is Mochi Bagja which is currently developing. This research uses a qualitative approach with a combination of Penta Helix and identified SWOT and QSPM. The results of the research show that Mochi Bagja’s business conditions are in the Hold & Maintenance position, and produce eight alternative strategies.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Economics, Management and Accounting (ICEMAC 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
30 August 2023
ISBN
10.2991/978-94-6463-226-2_22
ISSN
2352-5428
DOI
10.2991/978-94-6463-226-2_22How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Taufik Fauzi Faturrohman
AU  - Risa Amelia
AU  - Yusuf Iskandar
PY  - 2023
DA  - 2023/08/30
TI  - Creative Economy Development Strategy Using the Penta Helix Method: Study of the Culinary Industry in Sukabumi City
BT  - Proceedings of the International Conference on Economics, Management and Accounting (ICEMAC 2022)
PB  - Atlantis Press
SP  - 249
EP  - 258
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-226-2_22
DO  - 10.2991/978-94-6463-226-2_22
ID  - Faturrohman2023
ER  -