The Double-Edge Sword Impact of Artificial Intelligence Support on Employee Innovation Behavior

DOI

10.2991/978-94-6463-614-7_18How to use a DOI?

Keywords

Innovation Behavior; AI Support; STARA Awareness; Creative Self-Efficacy

Abstract

As artificial intelligence (AI) increasingly replaces human roles in the workplace, the importance of creative tasks for humans is growing. While AI can enhance employee innovation behavior, some studies indicate it may also negatively impact employees’ psychological well-being. This research investigates the dual influence of AI support on employee innovation behavior, with creative self-efficacy and STARA (Smart Technology, AI, Robotics, and Algorithm) awareness serving as mediating variables. Employing a quantitative methodology, data were gathered through a survey targeting civil servants at the National Population and Family Planning Board of the Bangka Belitung Islands Province. Structural Equation Modeling (SEM) was conducted using Smart PLS 3 software to assess the relationships between variables. The findings reveal that AI support significantly enhances creative self-efficacy, positively influencing employee innovation behavior. While AI support negatively affects STARA awareness, STARA awareness does not significantly impact innovation behavior. The mediation analysis confirms that creative self-efficacy mediates the relationship between AI support and innovation, while STARA awareness does not. This study advances the understanding of AI’s role in shaping employee behavior while emphasizing the importance of fostering creative self-efficacy to enhance innovation and address concerns related to technological disruption.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Tomi Sah
AU  - Dinar Purwati
AU  - Reniati
AU  - Devi Valeriani
PY  - 2024
DA  - 2024/12/23
TI  - The Double-Edge Sword Impact of Artificial Intelligence Support on Employee Innovation Behavior
BT  - Proceedings of the 1st International Conference of Economics, Management, Accounting, and Business Digital (ICEMAB 2024)
PB  - Atlantis Press
SP  - 133
EP  - 140
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-614-7_18
DO  - 10.2991/978-94-6463-614-7_18
ID  - Sah2024
ER  -