Research on Countermeasures for Agricultural Product Distribution in Guangxi under the O2O Model
- DOI
- 10.2991/978-94-6463-531-7_2How to use a DOI?
- Keywords
- agricultural products; O2O mode; Delivery
- Abstract
Guangxi has abundant resources of agricultural products such as lychee, longan, and sugarcane, but most agricultural products have low self value and their perishable and perishable characteristics. Therefore, the O2O model has become the development trend of agricultural product sales. With the continuous development of the O2O model for agricultural products, its delivery problems have become increasingly prominent, such as high delivery costs, low efficiency, non-standard packaging, low professional quality of delivery personnel, and a lack of professional logistics knowledge, which have hindered the development of O2O model for agricultural product delivery. Based on this, analyze the O2O model of agricultural products in Guangxi, propose reasonable suggestions for optimizing distribution issues, effectively reduce distribution costs, improve distribution efficiency, enhance customer satisfaction, expand sales channels for agricultural products, increase farmers’ income, and achieve rural revitalization.
- Copyright
- © 2024 The Author(s)
- Open Access
- Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.
Cite this article
TY - CONF AU - Jinghuan Zhu AU - Xiaowen Chen AU - Xiaoming Wang AU - Shilong Wang PY - 2024 DA - 2024/10/01 TI - Research on Countermeasures for Agricultural Product Distribution in Guangxi under the O2O Model BT - Proceedings of the 9th International Conference on Engineering Management and the 2nd Forum on Modern Logistics and Supply Chain Management (ICEM-MLSCM 2024) PB - Atlantis Press SP - 4 EP - 12 SN - 2352-5401 UR - https://doi.org/10.2991/978-94-6463-531-7_2 DO - 10.2991/978-94-6463-531-7_2 ID - Zhu2024 ER -