Proceedings of the 9th International Conference on Engineering Management and the 2nd Forum on Modern Logistics and Supply Chain Management (ICEM-MLSCM 2024)

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Exploring the Correlation between User Experience and Brand Loyalty with Fitness App

Authors
Ping Xu1, Yingji Li2, *
1Guangzhou Sport University, Guangdong, 510500, China
2Yunnan University of Chinese Medicine, Kunming, 650500, China
*Corresponding author. Email: lyj.123@163.com
Corresponding Author
Yingji Li
Available Online 1 October 2024.
DOI
10.2991/978-94-6463-531-7_25How to use a DOI?
Keywords
User experience; Brand loyalty; Fitness App
Abstract

This study empirically validates the impact of user experience on brand identity and loyalty in online fitness apps. The results show that emotional, social, and informational experiences significantly enhance brand identity and loyalty, while sensory experience does not directly affect brand loyalty. Companies should improve users’ emotional, social, and informational experiences to promote long-term brand loyalty.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 9th International Conference on Engineering Management and the 2nd Forum on Modern Logistics and Supply Chain Management (ICEM-MLSCM 2024)
Series
Advances in Engineering Research
Publication Date
1 October 2024
ISBN
978-94-6463-531-7
ISSN
2352-5401
DOI
10.2991/978-94-6463-531-7_25How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Ping Xu
AU  - Yingji Li
PY  - 2024
DA  - 2024/10/01
TI  - Exploring the Correlation between User Experience and Brand Loyalty with Fitness App
BT  - Proceedings of the 9th International Conference on Engineering Management and the 2nd Forum on Modern Logistics and Supply Chain Management (ICEM-MLSCM 2024)
PB  - Atlantis Press
SP  - 217
EP  - 223
SN  - 2352-5401
UR  - https://doi.org/10.2991/978-94-6463-531-7_25
DO  - 10.2991/978-94-6463-531-7_25
ID  - Xu2024
ER  -