Analysis of the Relationship between Online Shopping Consumers’ Values and Consumer Loyalty

DOI

10.2991/978-94-6463-531-7_7How to use a DOI?

Keywords

values; Loyalty; Online shopping

Abstract

Online shopping has become an important way of life and a significant sales channel that not only brings convenience but also promotes economic development. This paper examines the impact and mechanism of consumer values on consumer loyalty from the perspective of consumer values and loyalty. Empirical evidence demonstrates that functional, social, and emotional values directly influence consumer loyalty. Therefore, it is recommended to continuously enhance the functionality of online shopping platforms to increase their recognition and establish a diversified interactive system to facilitate communication exchange with consumers.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

TY  - CONF
AU  - Qian Cao
PY  - 2024
DA  - 2024/10/01
TI  - Analysis of the Relationship between Online Shopping Consumers’ Values and Consumer Loyalty
BT  - Proceedings of the 9th International Conference on Engineering Management and the 2nd Forum on Modern Logistics and Supply Chain Management (ICEM-MLSCM 2024)
PB  - Atlantis Press
SP  - 53
EP  - 61
SN  - 2352-5401
UR  - https://doi.org/10.2991/978-94-6463-531-7_7
DO  - 10.2991/978-94-6463-531-7_7
ID  - Cao2024
ER  -