Research on Modern Translation of Traditional Auspicious Characters

DOI

10.2991/assehr.k.201215.368How to use a DOI?

Keywords

auspicious characters, translation, symbolization, graphics, interaction

Abstract

Based on the new media perspective of multicultural integration, adhering to the thousand-year-old charm of traditional culture, this paper attempts to integrate traditional auspicious characters with modern design, combine the current consumer society and the culture of the times, as well as the new concepts, new thinking, and new carriers of the times, and use the inductive analysis method combining theory and case to carry out the research on modern translation of traditional auspicious characters through the perspectives of “symbolization, graphics, and interaction” to create new visual forms. The translation of tradition to modernity not only demonstrates the long historical and cultural accumulation of auspicious characters, but also activates the unique artistic charm of traditional auspicious characters, which is conducive to the inheritance and development of Chinese traditional auspicious culture.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Dan Chen
PY  - 2020
DA  - 2020/12/18
TI  - Research on Modern Translation of Traditional Auspicious Characters
BT  - Proceedings of the 7th International Conference on Education, Language, Art and Inter-cultural Communication (ICELAIC 2020)
PB  - Atlantis Press
SP  - 413
EP  - 419
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201215.368
DO  - 10.2991/assehr.k.201215.368
ID  - Chen2020
ER  -