Research on the Improvement Strategy of Marketing Talents Training in Secondary Vocational Schools

DOI

10.2991/iceiss-18.2018.5How to use a DOI?

Keywords

Secondary Vocational Schools; Marketing; Talent development

Abstract

Secondary vocational education is an important part of China's vocational education system. Its core is the cultivation of students' professional ability and professional quality. However, there are many problems in the marketing major of secondary vocational schools in China. For example: talent training target is single; secondary vocational schools have low attention to marketing positions; education and teaching supervision system is not strict; teachers’ scale is small and quality thereof is low; teacher have fewer training and improvement opportunities; teaching enthusiasm and teaching quality are low, ect. Based on these issues, this paper analyzes a series of solutions.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Fuchang Li
AU  - Fengrui Liu
AU  - Xiaohui Hu
PY  - 2018/12
DA  - 2018/12
TI  - Research on the Improvement Strategy of Marketing Talents Training in Secondary Vocational Schools
BT  - Proceedings of the 2018 2nd International Conference on Education Innovation and Social Science (ICEISS 2018)
PB  - Atlantis Press
SP  - 17
EP  - 20
SN  - 2352-5398
UR  - https://doi.org/10.2991/iceiss-18.2018.5
DO  - 10.2991/iceiss-18.2018.5
ID  - Li2018/12
ER  -