On the Commercial Signboard Font Design in Shenyang that Establishes the City Visual Order
- 10.2991/iceesd-18.2018.28How to use a DOI?
- visual order, commercial signboard font; coordination; innovation.
Based on the idea of establishing urban visual orders, this paper aims to explore the demonstration form of Shenyang commercial signboard font designs under the influence of the visual order establishment and to handle problems currently existing on streets of Shenyang and major cities, including the chaos in words on commercial signboards that exerts an influence on the visual order. Method The innovative design plan is finally completed via on-site theoretical and survey research. Conclusion The design of commercial signboard fonts is an important element exerting an influence on the overall visual order of one street and even of a city. Two necessary methods of improving urban and regional visual environments are as follows: to fully consider the coordination between commercial signboard fonts and corresponding surrounding environments; and to well control such variables of commercial signboard fonts as forms, colors and materials.
- © 2018, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Yang Meng AU - Zhang Duo PY - 2018/05 DA - 2018/05 TI - On the Commercial Signboard Font Design in Shenyang that Establishes the City Visual Order BT - Proceedings of the 2018 7th International Conference on Energy, Environment and Sustainable Development (ICEESD 2018) PB - Atlantis Press SP - 172 EP - 176 SN - 2352-5401 UR - https://doi.org/10.2991/iceesd-18.2018.28 DO - 10.2991/iceesd-18.2018.28 ID - Meng2018/05 ER -