Research on Shared Bicycle Business Mode against the Background of Shared Economy

DOI

10.2991/iceemr-18.2018.126How to use a DOI?

Keywords

shared economy, shared bicycle, business model

Abstract

Along with the continuous development of the shared economy, all kinds of emerging Internet companies have been attracted by public attention and capital. The shared bicycle industry has become an important part of the shared economy in recent years. From the second half of 2016 to the first half of 2017, the shared bicycle industry has completed multiple rounds of financing and flourished. This paper studies the business model of shared bicycles. Through the analysis of operation model, profit model, and marketing model in shared bicycle, we find that its business model has some problems such as relatively single profit model, unreasonable regional allocation, and the lack of competitiveness marketing and so on. Base on the above analysis, we finally propose some suggestions for improvement, such as diversifying profit model, optimizing regional allocation and diversifying marketing model.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Lianfeng Xu
AU  - Qiang Qiu
PY  - 2018/06
DA  - 2018/06
TI  - Research on Shared Bicycle Business Mode against the Background of Shared Economy
BT  - Proceedings of the 2018 2nd International Conference on Education, Economics and Management Research (ICEEMR 2018)
PB  - Atlantis Press
SP  - 531
EP  - 534
SN  - 2352-5398
UR  - https://doi.org/10.2991/iceemr-18.2018.126
DO  - 10.2991/iceemr-18.2018.126
ID  - Xu2018/06
ER  -