Corporate Strategy of First Automobile Work shop -- A Case Study from China

DOI

10.2991/iceemr-18.2018.88How to use a DOI?

Keywords

First Automobile Work shop, Corporate strategy, Case study, Competitive advantage

Abstract

The research of the corporate strategy of First Automobile Work shop has a great value since First Automobile Work shop have roots in a unique economic and political circumstance. Directed by interpretivism philosophy, the author uses qualitative research methods mainly such as interviews and observation. Then, the main parts involve critical analyses of corporate strategy of First Automobile Work shop using strategy tools and frameworks such as Porter’s five forces analysis, value chain analysis. Finally, the author puts forward practical and beneficial recommendation for First Automobile Work shop to gain competitive advantage in the domestic automobile market.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Dian Zhang
PY  - 2018/06
DA  - 2018/06
TI  - Corporate Strategy of First Automobile Work shop -- A Case Study from China
BT  - Proceedings of the 2018 2nd International Conference on Education, Economics and Management Research (ICEEMR 2018)
PB  - Atlantis Press
SP  - 386
EP  - 389
SN  - 2352-5398
UR  - https://doi.org/10.2991/iceemr-18.2018.88
DO  - 10.2991/iceemr-18.2018.88
ID  - Zhang2018/06
ER  -