Proceedings of the 2018 2nd International Conference on Education, Economics and Management Research (ICEEMR 2018)

Exploring the Factors Affecting MOOCs Continuance Intention: The Role of Design Quality

Authors
Genfu Yang, Qian Sun
Corresponding Author
Genfu Yang
Available Online June 2018.
DOI
10.2991/iceemr-18.2018.52How to use a DOI?
Keywords
MOOCs design quality, continuance intention, learning analysis, learning evaluation
Abstract

Massive Open Online Courses (MOOCs) is a rapidly growing paradigm of educational provision. The success of MOOCs depends on learners’ continued usage. Drawing upon the expectation confirmation model on information technology (ECM-IT) and combining MOOCs platform design quality, a theoretical model for studying learners’ continuance intentions toward participation in MOOCs was developed. Based on survey data from 271 respondents, structural equation modeling was employed to assess the model. The results of this analysis indicate that perceived usefulness, satisfaction, course organization, learning analysis and social interaction were significant antecedents of the continuance intention of individuals, but, learning evaluation was not significant influence on the continuance intention of learners. The results contribute to the extant literatures in the context of MOOCs learning by identifying the critical MOOCs design quality factors, and provide several guidelines to the administrators of MOOCs services regarding to platform design, courses quality, socialized interaction and so on. Theoretical and practical implications are discussed.

Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2018 2nd International Conference on Education, Economics and Management Research (ICEEMR 2018)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
June 2018
ISBN
978-94-6252-521-4
ISSN
2352-5398
DOI
10.2991/iceemr-18.2018.52How to use a DOI?
Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Genfu Yang
AU  - Qian Sun
PY  - 2018/06
DA  - 2018/06
TI  - Exploring the Factors Affecting MOOCs Continuance Intention: The Role of Design Quality
BT  - Proceedings of the 2018 2nd International Conference on Education, Economics and Management Research (ICEEMR 2018)
PB  - Atlantis Press
SP  - 242
EP  - 245
SN  - 2352-5398
UR  - https://doi.org/10.2991/iceemr-18.2018.52
DO  - 10.2991/iceemr-18.2018.52
ID  - Yang2018/06
ER  -