Evaluation Research on the Positioning Decision for Senior Real Estate Project Based on SEM model

DOI

10.2991/iceemr-17.2017.45How to use a DOI?

Keywords

Senior Real Estate, Project Positioning, Structural Equation, Evaluation Index

Abstract

Under the background of the increasing aging population, developers have been actively investing in the development of senior housing real estate projects, while the merits of the earlier stage positioning decision on the senior housing real estate projects would direct impact the later operation. Targeting on this problem, the evaluation model of the positioning structural equation of the pension project has been constructed in the four perspectives of the macroscopic and location environment, the development enterprise, the user demand in the project and the target customers, and the 2nd order verification on this model based on the reliable data research has been conducted, results show that the aging degree program radiation area, the financial strength of the enterprise, the basic facilities and project services as well as the ability to pay should first consideration, thus to provides a new idea for the positioning evaluation of the pension project.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yijing Peng
PY  - 2017/05
DA  - 2017/05
TI  - Evaluation Research on the Positioning Decision for Senior Real Estate Project Based on SEM model
BT  - Proceedings of the 2017 International Conference on Education, Economics and Management Research (ICEEMR 2017)
PB  - Atlantis Press
SP  - 175
EP  - 178
SN  - 2352-5398
UR  - https://doi.org/10.2991/iceemr-17.2017.45
DO  - 10.2991/iceemr-17.2017.45
ID  - Peng2017/05
ER  -