Proceedings of the 2017 International Conference on Education, Economics and Management Research (ICEEMR 2017)

Reflections on the Teaching of Packaging Design Based on Brand Strategy

Authors
Xuefang He, Bing Liu, Shuzeng Li
Corresponding Author
Xuefang He
Available Online May 2017.
DOI
10.2991/iceemr-17.2017.10How to use a DOI?
Keywords
packaging design, brand strategy, brand image, teaching model
Abstract

This paper analyzes the relationship between brand and packaging based on brand strategy, and analyzes the principles of packaging design adapted to the development of the market. In the process of packaging design teaching practice, the students are guided to establish brand awareness, on the basis of the brand strategy, the author puts forward the corresponding teaching strategies. It is of great significance to achieve the goal of packaging design teaching effectively through the cultivation of the students' brand awareness, the actual combat ability of packaging and packaging market.

Copyright
© 2017, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2017 International Conference on Education, Economics and Management Research (ICEEMR 2017)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
May 2017
ISBN
978-94-6252-343-2
ISSN
2352-5398
DOI
10.2991/iceemr-17.2017.10How to use a DOI?
Copyright
© 2017, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Xuefang He
AU  - Bing Liu
AU  - Shuzeng Li
PY  - 2017/05
DA  - 2017/05
TI  - Reflections on the Teaching of Packaging Design Based on Brand Strategy
BT  - Proceedings of the 2017 International Conference on Education, Economics and Management Research (ICEEMR 2017)
PB  - Atlantis Press
SP  - 40
EP  - 43
SN  - 2352-5398
UR  - https://doi.org/10.2991/iceemr-17.2017.10
DO  - 10.2991/iceemr-17.2017.10
ID  - He2017/05
ER  -