Study on the Impact of Large-scale Sports Events on the Soft Power of Chinese Urban Culture

DOI

10.2991/icedem-19.2019.88How to use a DOI?

Keywords

Sports Management; Sports Culture; Urban Culture; Large-scale Sports Events; Urban Soft Power

Abstract

By using the method of documentation, this paper makes an analysis of the impact of large-scale sports events on the promotion of urban cultural soft power. Large-scale sports events can cohesion the city centripetal force, enhance the city's attraction, expand the city's influence, and enhance the city's cultural soft power. Accordingly, the countermeasures and suggestions to enhance the soft power of urban culture by relying on large-scale sports events are put forward: integrating the events with local culture to form a distinct orientation of urban culture. Introduce high-end cultural talents to form the development pattern of urban culture in the near future. Establish the brand of urban culture and comprehensively enhance the core competitiveness of urban culture.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Fan Zhang
PY  - 2019/10
DA  - 2019/10
TI  - Study on the Impact of Large-scale Sports Events on the Soft Power of Chinese Urban Culture
BT  - Proceedings of the 2019 3rd International Conference on Economic Development and Education Management (ICEDEM 2019)
PB  - Atlantis Press
SP  - 374
EP  - 378
SN  - 2352-5398
UR  - https://doi.org/10.2991/icedem-19.2019.88
DO  - 10.2991/icedem-19.2019.88
ID  - Zhang2019/10
ER  -