The Impact of Luxury-based Art Exhibitions on Artworks - A Negative Impact that Cannot be Ignored

DOI

10.2991/978-94-6463-538-6_9How to use a DOI?

Keywords

Luxury; Art exhibition; Art

Abstract

The cross-border integration of luxury and art is not only reflected in the co-operation between brands and contemporary art, which enhances the cultural and historical value of brands through various forms of artistic expression, but also in the ways of displaying luxury goods, which continue to absorb artistic elements and become more open and contemporary-conscious. In the context of experiential consumption, luxury art exhibitions are proliferating, bringing intuitive benefits to the marketing of luxury goods and creating a unique mindset towards artwork. While mutually beneficial, the cooperation between the two is also accompanied by the drawbacks of loss of independence of art, misunderstanding of art by the public as well as over-commercialisation of public art space, which requires rational and objective analysis.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Jingruo Liang
PY  - 2024
DA  - 2024/10/01
TI  - The Impact of Luxury-based Art Exhibitions on Artworks - A Negative Impact that Cannot be Ignored
BT  - Proceedings of the 4th International Conference on Economic Development and Business Culture (ICEDBC 2024)
PB  - Atlantis Press
SP  - 59
EP  - 65
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-538-6_9
DO  - 10.2991/978-94-6463-538-6_9
ID  - Liang2024
ER  -