Analysis on Luxury’s E-commerce and Luxury Bags’ Price During the Pandemic

DOI

10.2991/aebmr.k.210712.027How to use a DOI?

Keywords

Market segmentation, e-commerce, luxury bags, Covid-19

Abstract

In 2020, Covid-19 had a significant impact on the retail industry, especially for the luxury industries. After analyzing the adjusted price and financial report for LVMH, Kering and Chanel., we discover that the pandemic affects luxury goods’ changed price. Also, the pandemic induced luxury retails to embrace e- commerce. Due to the limitations of e-commerce, the author mentions luxury brands could make some updates to their current e-commerce retail strategy: they could set more immersive shopping environment and arrange personal fashion counselors to customers.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Ruolin Zhang
PY  - 2021
DA  - 2021/07/12
TI  - Analysis on Luxury’s E-commerce and Luxury Bags’ Price During the Pandemic
BT  - Proceedings of the 2021 International Conference on Economic Development and Business Culture (ICEDBC 2021)
PB  - Atlantis Press
SP  - 154
EP  - 160
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210712.027
DO  - 10.2991/aebmr.k.210712.027
ID  - Zhang2021
ER  -