Value Network Embedding Choice of Strategic Emerging Enterprises, Cognitive Dissonance and the Loss of Business Performance

DOI

10.2991/icectt-15.2015.71How to use a DOI?

Keywords

Value network embedding choice of strategic emerging enterprises; Cognitive dissonance; Loss of business performance

Abstract

Under the background of “Internet +”, strategic emerging enterprises must make themselves embedded in the enterprise value network to gain sustainable and healthy development, but it is difficult for decision maker to make the embedded choice effective. From the perspective of “cognitive dissonance” and “non-economics”, this article analyzed the reasons why the value network embedded option induced the loss of business performance in strategic emerging enterprises and the countermeasures to reduce loss, so as to provide theoretical support and method guidance for reducing the loss.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Huabai Bu
AU  - Shizhen Bu
PY  - 2015/11
DA  - 2015/11
TI  - Value Network Embedding Choice of Strategic Emerging Enterprises, Cognitive Dissonance and the Loss of Business Performance
BT  - Proceedings of the 2015 International Conference on Electromechanical Control Technology and Transportation
PB  - Atlantis Press
SP  - 376
EP  - 381
SN  - 2352-5401
UR  - https://doi.org/10.2991/icectt-15.2015.71
DO  - 10.2991/icectt-15.2015.71
ID  - Bu2015/11
ER  -