Proceedings of the 2019 3rd International Conference on Education, Culture and Social Development (ICECSD 2019)

Comprehensive Evaluation Model of Network Movie Hotness Based on Factor Analysis

Authors
Zhao Xin-Xing, Song Pei-Yi, Sun Jiang-Hua
Corresponding Author
Zhao Xin-Xing
Available Online August 2019.
DOI
https://doi.org/10.2991/icecsd-19.2019.52How to use a DOI?
Keywords
Network Movie; Hotness; Comprehensive Evaluation; Factor Analysis
Abstract

First of all, it constructs an index system for the comprehensive evaluation of network movie hotness from two dimensions. They are characteristics of commercial success and characteristics of the popularity. Then it uses factor analysis to establish the weight of two common factors and obtain the evaluation model of comprehensive factor scores. The conclusion of empirical analysis shows that 54.156% of network movie hotness comes from the factor of characteristics of commercial success and 33.057% comes from the factor of characteristics of the popularity. Finally, we compare the new ranking of network movie hotness with the original ranking based on Iqiyi hotness.

Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

Volume Title
Proceedings of the 2019 3rd International Conference on Education, Culture and Social Development (ICECSD 2019)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
August 2019
ISBN
978-94-6252-781-2
ISSN
2352-5398
DOI
https://doi.org/10.2991/icecsd-19.2019.52How to use a DOI?
Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Zhao Xin-Xing
AU  - Song Pei-Yi
AU  - Sun Jiang-Hua
PY  - 2019/08
DA  - 2019/08
TI  - Comprehensive Evaluation Model of Network Movie Hotness Based on Factor Analysis
BT  - Proceedings of the 2019 3rd International Conference on Education, Culture and Social Development (ICECSD 2019)
PB  - Atlantis Press
SP  - 410
EP  - 418
SN  - 2352-5398
UR  - https://doi.org/10.2991/icecsd-19.2019.52
DO  - https://doi.org/10.2991/icecsd-19.2019.52
ID  - Xin-Xing2019/08
ER  -