Household Support: An Ignorantly Key Factor for Tour Guide’s Profession Loyalty. A Case Study in China

DOI

10.2991/icecsd-19.2019.42How to use a DOI?

Keywords

Tour guide; household support; profession loyalty; economic rewards.

Abstract

Tour guides play an essential role in tourism industry. However, in practice,a large majority of experienced tour guides commonly make attempts to switch to other sectors instead of other enterprises of tourism industry after they have three to five year of work experience. In order to disclose the reasons of the phenomenon data from 113 valid samples was obtained through paper-based questionnaires. Meanwhile, partial least squares structural equation modeling (PLS-SEM) is employed assessing the research model in which we hypothesize household support, economic rewards, social rewards and career prospects have positively influence profession loyalty. The results show effect of household support (p<0.01) and economic rewards (p<0.1) are statistically significant respectively. Household support is a very key factor on tour guide's profession loyalty contrasted with others. Finally, the limitations of the study are discussed.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Nan Rui-jiang
AU  - Guo Lei
AU  - Zheng Na
PY  - 2019/08
DA  - 2019/08
TI  - Household Support: An Ignorantly Key Factor for Tour Guide’s Profession Loyalty. A Case Study in China
BT  - Proceedings of the 2019 3rd International Conference on Education, Culture and Social Development (ICECSD 2019)
PB  - Atlantis Press
SP  - 299
EP  - 311
SN  - 2352-5398
UR  - https://doi.org/10.2991/icecsd-19.2019.42
DO  - 10.2991/icecsd-19.2019.42
ID  - Rui-jiang2019/08
ER  -