Proceedings of the 2019 3rd International Conference on Education, Culture and Social Development (ICECSD 2019)

An Empirical Study on Consumer Experience and Quality of Green Tourism

Authors
Lee Chien-Hung
Corresponding Author
Lee Chien-Hung
Available Online August 2019.
DOI
https://doi.org/10.2991/icecsd-19.2019.24How to use a DOI?
Keywords
Green tourism;consumer experience;Importance-Performance Analysis Model;service quality.
Abstract

Green tourism refers to a form of tourism in which those involved in the tourist experience(e.g.,travelers, travel agencies, hotels, and destination managers) must respect nature and protect the environment in every aspect of the journey. Such tourism not only provides travelers with an enjoyable experience but also allows them to take action to protect the environment, thereby fostering a sense of environmental awareness.However, green and low-carbon tourism products have only been developed recently. Consequently, in Taiwan.govermmental agencies and private companies have tended to allocate limited resources for these products.Therefore, maintaining the quality of green tourism and improving tourist satisfaction under the constraint of limited resources are the keys to developing the green tourism market. By conducting an importance-performance analysis, this study aimed to identify the factors affecting tourist satisfaction with green tourism in Taiwan, the results of which can serve as a reference for businesses to design green and low-carbon tourism products and highlight the areas where resources can best be allocated to improve the quality of green tourism.

Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2019 3rd International Conference on Education, Culture and Social Development (ICECSD 2019)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
August 2019
ISBN
978-94-6252-781-2
ISSN
2352-5398
DOI
https://doi.org/10.2991/icecsd-19.2019.24How to use a DOI?
Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Lee Chien-Hung
PY  - 2019/08
DA  - 2019/08
TI  - An Empirical Study on Consumer Experience and Quality of Green Tourism
BT  - Proceedings of the 2019 3rd International Conference on Education, Culture and Social Development (ICECSD 2019)
PB  - Atlantis Press
SP  - 163
EP  - 170
SN  - 2352-5398
UR  - https://doi.org/10.2991/icecsd-19.2019.24
DO  - https://doi.org/10.2991/icecsd-19.2019.24
ID  - Chien-Hung2019/08
ER  -