An Empirical Study on Consumer Experience and Quality of Green Tourism
- 10.2991/icecsd-19.2019.24How to use a DOI?
- Green tourism;consumer experience;Importance-Performance Analysis Model;service quality.
Green tourism refers to a form of tourism in which those involved in the tourist experience(e.g.,travelers, travel agencies, hotels, and destination managers) must respect nature and protect the environment in every aspect of the journey. Such tourism not only provides travelers with an enjoyable experience but also allows them to take action to protect the environment, thereby fostering a sense of environmental awareness.However, green and low-carbon tourism products have only been developed recently. Consequently, in Taiwan.govermmental agencies and private companies have tended to allocate limited resources for these products.Therefore, maintaining the quality of green tourism and improving tourist satisfaction under the constraint of limited resources are the keys to developing the green tourism market. By conducting an importance-performance analysis, this study aimed to identify the factors affecting tourist satisfaction with green tourism in Taiwan, the results of which can serve as a reference for businesses to design green and low-carbon tourism products and highlight the areas where resources can best be allocated to improve the quality of green tourism.
- © 2019, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Lee Chien-Hung PY - 2019/08 DA - 2019/08 TI - An Empirical Study on Consumer Experience and Quality of Green Tourism BT - Proceedings of the 2019 3rd International Conference on Education, Culture and Social Development (ICECSD 2019) PB - Atlantis Press SP - 163 EP - 170 SN - 2352-5398 UR - https://doi.org/10.2991/icecsd-19.2019.24 DO - 10.2991/icecsd-19.2019.24 ID - Chien-Hung2019/08 ER -