Proceedings of the 2019 3rd International Conference on Education, Culture and Social Development (ICECSD 2019)

Discourse Construction and Publicity Translation in the Perspective of Effective International Communication

Authors
Dai Lei
Corresponding Author
Dai Lei
Available Online August 2019.
DOI
https://doi.org/10.2991/icecsd-19.2019.11How to use a DOI?
Keywords
Chinese discourse system;publicity translation;effective international communication.
Abstract

This research begins by expounding the significance for China to build up a typically political andcultural Chinese discourse system in the perspective of effective international communication. It argues that its establishment will offer a key for the world to better understand China, mitigate the negative portrayal of China's image by Westerm powers, and facilitate China's contribution to world peace, stability and development as well as its own sustainable growth and reforms. Based on a case study of the English translated version of Chinese President Xi Jinping's book Xi Jinping: The Governance of China, the paper then finds out that the translation tries to deliver those core notions intact to target receptors while ensuring its acceptability of the adopted translation strategies. It concludes that the direct translation strategy is principally used, together with some explanations. Such strategic combination is in line with China's publicity mindset that integrates effective international communication with telling the Chinese stories well.

Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2019 3rd International Conference on Education, Culture and Social Development (ICECSD 2019)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
August 2019
ISBN
978-94-6252-781-2
ISSN
2352-5398
DOI
https://doi.org/10.2991/icecsd-19.2019.11How to use a DOI?
Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Dai Lei
PY  - 2019/08
DA  - 2019/08
TI  - Discourse Construction and Publicity Translation in the Perspective of Effective International Communication
BT  - Proceedings of the 2019 3rd International Conference on Education, Culture and Social Development (ICECSD 2019)
PB  - Atlantis Press
SP  - 69
EP  - 74
SN  - 2352-5398
UR  - https://doi.org/10.2991/icecsd-19.2019.11
DO  - https://doi.org/10.2991/icecsd-19.2019.11
ID  - Lei2019/08
ER  -