Research on Innovation supply chain Management in Fast Fashion Industry——A comparative analysis of ZARA and H&M
- 10.2991/icecsd-19.2019.2How to use a DOI?
- ZARA;H&M;Innovation supply chain Management
ZARA has succeeded in overtaking GAP as the global leader in apparel retailing through innovative supply chain management. However, in recent years, with the trend of the retail market is beginning to slump and rising consumer demand, ZARA lack of furtherinnovation in supply chain management. It is gradually overtaken by the fast fashion enterprises which are taking H&M as the representative and continuously carrying out innovative supply chain management. The purpose of this paper is to compare and analyze the innovation supply chain management of ZARA and H&M, find out the deficiency of ZARA innovation supply chain management, and then explore some problems behind these deficiencies, and finally give a series of suggestions to solve these problemlk are given.
- © 2019, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Chen Xuejie AU - Qiao Chang AU - Zhu GuangHao PY - 2019/08 DA - 2019/08 TI - Research on Innovation supply chain Management in Fast Fashion Industry——A comparative analysis of ZARA and H&M BT - Proceedings of the 2019 3rd International Conference on Education, Culture and Social Development (ICECSD 2019) PB - Atlantis Press SP - 7 EP - 16 SN - 2352-5398 UR - https://doi.org/10.2991/icecsd-19.2019.2 DO - 10.2991/icecsd-19.2019.2 ID - Xuejie2019/08 ER -