Proceedings of the 2019 3rd International Conference on Education, Culture and Social Development (ICECSD 2019)

Research on Innovation supply chain Management in Fast Fashion Industry——A comparative analysis of ZARA and H&M

Authors
Chen Xuejie, Qiao Chang, Zhu GuangHao
Corresponding Author
Zhu GuangHao
Available Online August 2019.
DOI
https://doi.org/10.2991/icecsd-19.2019.2How to use a DOI?
Keywords
ZARA;H&M;Innovation supply chain Management
Abstract
ZARA has succeeded in overtaking GAP as the global leader in apparel retailing through innovative supply chain management. However, in recent years, with the trend of the retail market is beginning to slump and rising consumer demand, ZARA lack of furtherinnovation in supply chain management. It is gradually overtaken by the fast fashion enterprises which are taking H&M as the representative and continuously carrying out innovative supply chain management. The purpose of this paper is to compare and analyze the innovation supply chain management of ZARA and H&M, find out the deficiency of ZARA innovation supply chain management, and then explore some problems behind these deficiencies, and finally give a series of suggestions to solve these problemlk are given.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Proceedings
2019 3rd International Conference on Education, Culture and Social Development (ICECSD 2019)
Part of series
Advances in Social Science, Education and Humanities Research
Publication Date
August 2019
ISBN
978-94-6252-781-2
ISSN
2352-5398
DOI
https://doi.org/10.2991/icecsd-19.2019.2How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Chen Xuejie
AU  - Qiao Chang
AU  - Zhu GuangHao
PY  - 2019/08
DA  - 2019/08
TI  - Research on Innovation supply chain Management in Fast Fashion Industry——A comparative analysis of ZARA and H&M
BT  - 2019 3rd International Conference on Education, Culture and Social Development (ICECSD 2019)
PB  - Atlantis Press
SP  - 7
EP  - 16
SN  - 2352-5398
UR  - https://doi.org/10.2991/icecsd-19.2019.2
DO  - https://doi.org/10.2991/icecsd-19.2019.2
ID  - Xuejie2019/08
ER  -