Proceedings of the International Conference on Emerging Challenges: Business Dynamics in Disruptive Economy (ICECH 2025)

Explainable LSTM-Based Demand Forecasting for Multi-Channel Retail Supply Chain Performance Analysis

Authors
Tran Ha Thu1, N. D. Quang-Anh1, Hai Yen Nguyen1, Thao Phuong Pham1, Duong Le Tung Ba1, Chi Tuong La1, Anh Minh Hoang1, Thi-Minh-Ngoc Luu1, Zhang Yuemei1, Ha Manh Hung1, *
1International School, Vietnam National University, Xuan Thuy, Cau Giay, Hanoi, Vietnam
*Corresponding author. Email: hunghm@vnu.edu.vn
Corresponding Author
Ha Manh Hung
Available Online 21 April 2026.
DOI
10.2991/978-94-6239-622-7_33How to use a DOI?
Keywords
Sales Forecasting; Supply Chain Management; LSTM; Explainable AI; Deep Learning; Retail Operations
Abstract

Modern retail supply chains face unprecedented complexity due to multi-channel distribution, demand volatility, and increasing customer expectations. This study presents a comprehensive evaluation framework integrating ten state-of-the-art machine learning algorithms with explainable AI methodologies to address both predictive accuracy and model transparency in supply chain demand forecasting. We evaluate diverse algorithmic families including ensemble methods, gradient boosting variants, kernel machines, and recurrent neural networks on the DataCo Global multi-channel retail supply chain dataset (2016–2018, 180,519 transactions). Experimental results reveal LSTM’s exceptional performance achieving RMSE of 42.20, R2 of 98.79%, and MAPE of 0.41%, demonstrating 39-fold improvement over traditional approaches. The integrated explainable AI framework using LIME unveils temporal lag features and delivery scheduling as critical demand determinants, transforming black-box predictions into actionable business intelligence for supply chain practitioners.

Research purpose:

To develop an evaluation framework bridging predictive performance and model interpretability in retail supply chain demand forecasting through systematic comparison of advanced machine learning approaches.

Research motivation:

Contemporary supply chain forecasting research lacks comprehensive frameworks jointly optimizing prediction accuracy and model transparency. Multi-channel retail operations require forecasting systems delivering both superior performance and explainable insights for strategic inventory management, distribution planning, and operational decision-making.

Research design, approach, and method:

Multi-algorithmic evaluation of ten algorithms on real-world supply chain transaction data spanning two years. Models evaluated using RMSE, R2, and MAPE metrics, with LIME-based interpretability analysis to identify key demand drivers and validate model reasoning.

Main findings:

LSTM achieves superior temporal dependency modeling with 98.79% R2 accuracy. Gradient boosting methods show competitive performance while ensemble approaches reveal metric inconsistencies suggesting overfitting. Explainability analysis identifies temporal lag features, moving averages, and seasonal patterns as primary predictive drivers, with delivery timing significantly influencing demand patterns.

Practical/managerial implications:

The framework enables supply chains to transition from reactive to predictive management paradigms. LSTM-driven forecasting optimizes inventory positioning, reduces stockouts, and minimizes holding costs. Explainable components build stakeholder trust and provide actionable insights for operational adjustments.

Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Emerging Challenges: Business Dynamics in Disruptive Economy (ICECH 2025)
Series
Advances in Economics, Business and Management Research
Publication Date
21 April 2026
ISBN
978-94-6239-622-7
ISSN
2352-5428
DOI
10.2991/978-94-6239-622-7_33How to use a DOI?
Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

TY  - CONF
AU  - Tran Ha Thu
AU  - N. D. Quang-Anh
AU  - Hai Yen Nguyen
AU  - Thao Phuong Pham
AU  - Duong Le Tung Ba
AU  - Chi Tuong La
AU  - Anh Minh Hoang
AU  - Thi-Minh-Ngoc Luu
AU  - Zhang Yuemei
AU  - Ha Manh Hung
PY  - 2026
DA  - 2026/04/21
TI  - Explainable LSTM-Based Demand Forecasting for Multi-Channel Retail Supply Chain Performance Analysis
BT  - Proceedings of the International Conference on Emerging Challenges: Business Dynamics in Disruptive Economy (ICECH 2025)
PB  - Atlantis Press
SP  - 538
EP  - 550
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6239-622-7_33
DO  - 10.2991/978-94-6239-622-7_33
ID  - Thu2026
ER  -