The Application of Corporate Image in the Design of the Holiday Inn Express Pluit Citygate Hotel Lobby

DOI

10.2991/assehr.k.210805.077How to use a DOI?

Keywords

Brand, Image, Hotel, Interior, Lobby

Abstract

A hotel is an establishment that provides paid lodging on a short-term basis, which is now also in great demand by people as a means of recreation. The lobby is a room where guests arrive when they first arrive at the hotel. First impressions are a vital aspect for hotels and companies to attract visiting guests. Appropriate and attractive implementation can attract hotels to attract customers to visit the hotel. Thus, designing a hotel that can reflect the brand image is necessary and will provide guests with an unforgettable experience. The right brand image will increase the loyalty of visitors who come and visit the hotel. Therefore, corporate image and its application to the interior are vital to guests’ satisfaction and experience visiting the hotel. The objective of the interior design planning is to design the lobby’s interior that reflects the brand image and gives the experience to the guests. The design method used is the design process by Rosemary Kilmer, divided into two stages, namely the analysis phase (programming stage), and the synthesis stage (designing stage). The concept applied in this interior is a contemporary style combined with Indonesian-Nature-themed interior touches. This design is expected to welcome the guests, experience genuine hospitality, and gives them an unforgettable experience from any other hotels.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Amelia Putri
AU  - Franky Liauw
AU  - Maitri W. Mutiara
PY  - 2021
DA  - 2021/08/08
TI  - The Application of Corporate Image in the Design of the Holiday Inn Express Pluit Citygate Hotel Lobby
BT  - Proceedings of the International Conference on Economics, Business, Social, and Humanities (ICEBSH 2021)
PB  - Atlantis Press
SP  - 492
EP  - 496
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210805.077
DO  - 10.2991/assehr.k.210805.077
ID  - Putri2021
ER  -