Creative Strategy to Reduce Littering for Hikers

DOI

10.2991/assehr.k.210805.025How to use a DOI?

Keywords

hiking, littering, mountain, campaign, creative strategy

Abstract

Since a drastic increase of mountain national park visitors, the littering problems were emerging more than ever. Many hikers, especially the amateurs, keep ignoring the park’s rules about littering. Many sanctions be it from national park itself and nature lovers community has been deployed, yet the problems still occurs until now. This research has found a gap between these solutions to mountain’s litter problem. The lack of education to prevent hikers from littering is actually, needed. Not just cleaning the existing litters. This research was conducted using descriptive qualitative methods, to acquire data such as interview with the personas, questionnaire, and observation. The results of the study show that many hikers already know of the banning of littering in the mountain, but they didn’t know how to prevent that, ironically those littering behaviors related from the methods they use since they packed their apparels. Creative strategy is used as the framework of this comprehensive method. The author adopted a set of simulation process named 5A (Aware, Appeal, Ask, Act, Advocate). This method helped author to place each visual communication in the right time, places and ways, matching with the researches and findings.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Christian Chandra
AU  - Anny Valentina
AU  - Siti Nurannisa
PY  - 2021
DA  - 2021/08/08
TI  - Creative Strategy to Reduce Littering for Hikers
BT  - Proceedings of the International Conference on Economics, Business, Social, and Humanities (ICEBSH 2021)
PB  - Atlantis Press
SP  - 153
EP  - 157
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210805.025
DO  - 10.2991/assehr.k.210805.025
ID  - Chandra2021
ER  -