The Effect of Addiction of Watching Korean Drama Series on Imitation Behavior of Adolescents

DOI

10.2991/assehr.k.210805.138How to use a DOI?

Keywords

Addiction, Adolescence, Imitation Behavior, Cultivation Theory, Social Learning Theory

Abstract

Korean culture is one of the most popular cultures in Indonesia. This phenomenon is called the Korean Wave or Hallyu as a specific impact of Korean culture products, for example, Korean drama. Korean dramas’ popularity raises a sense of addiction to Indonesian audiences, especially teenage Korean fans who still tend to have easily influenced characteristics and imitate their role models. This study aims to determine the effect of K-Drama viewing addiction on adolescent imitation behavior. In this study, there are two variables: the variable watching addiction and the variable imitation behavior using cultivation theory and social learning. The research approach is quantitative with the survey method. Respondent data processing tested valid, reliable, and normal. The data analysis technique used the analysis of the coefficient of determination (R2), simple linear regression test, and T-test. The result on the watching addiction variable had the highest dimension, namely the attention dimension. This statement is strengthened based on the T-test results that viewing addiction (X) has a significant effect on imitation behavior (Y) so that H0 is rejected and H1 is accepted, meaning that the X variable affects the Y variable.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Fransisca Fortunata
AU  - Lusia Savitri Setyo Utami
PY  - 2021
DA  - 2021/08/08
TI  - The Effect of Addiction of Watching Korean Drama Series on Imitation Behavior of Adolescents
BT  - Proceedings of the International Conference on Economics, Business, Social, and Humanities (ICEBSH 2021)
PB  - Atlantis Press
SP  - 876
EP  - 883
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210805.138
DO  - 10.2991/assehr.k.210805.138
ID  - Fortunata2021
ER  -