The Analysis of Packaging Design Product Organic Food Eco Spirit Center

DOI

10.2991/assehr.k.210805.096How to use a DOI?

Keywords

Design, packaging, organic food

Abstract

With high competition in the food and beverage industries, entrepreneurs give efforts to improve the quality of their packaging to satisfy and build good relationships with consumers through packaging design (packaging). A product must be different from the competitors, such as is through packaging design. The Eco Spirit Center organic food business has a weakness. It does not have a good packaging design. This research examined the packaging design process for the Eco Spirit Center. This research was qualitative research. The object of research was packaging design, conducted in Ciawi, West Java in July - December 2020. This research used design methodology. The data collection methods used were literature study and interviews. Packaging designs made for food; Sorghum Brownies (Brownies Sorgum), Layers of Pumpkin(Lapis Waluh), and Perfect Cassava(Singkong Mempur), for drinks were; Seruni (lemon lime/Sereh Jeruk Nipis) and Jagoramon (red ginger, lemon palm sugar/Jahe Merah Gula Aren Lemon). The packaging design had the theme of natural harmony (ecology) by processing illustrations, colors, typography, and media. Through good packaging design, it is expected that it can make each packaging easier and attract consumers.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Ratnasari Wijaya
AU  - Kurnia Setiawan
AU  - Herlina Kartaatmadja
PY  - 2021
DA  - 2021/08/08
TI  - The Analysis of Packaging Design Product Organic Food Eco Spirit Center
BT  - Proceedings of the International Conference on Economics, Business, Social, and Humanities (ICEBSH 2021)
PB  - Atlantis Press
SP  - 608
EP  - 614
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210805.096
DO  - 10.2991/assehr.k.210805.096
ID  - Wijaya2021
ER  -