Role of Public Relations to Prevent Hoaxes

Case Study of Instagram @Kemenkominfo

DOI

10.2991/assehr.k.210805.107How to use a DOI?

Keywords

Role of public relations, hoax, COVID-19, Instagram

Abstract

Public anxiety began when the world was shocked by the emergence of a new virus in December 2019 called Corona Virus Disease 2019 (Covid-19) or the coronavirus, resulting in curiosity about data and information regarding government administration. This condition makes people compete to find information about the coronavirus which is followed by many hoaxes spreading through social media. In line with public unrest about the circulation of hoaxes on social media, one government agency that uses social media to follow the development pattern of digital era communication is the Ministry of Communication and Informatics (Ministry of Communication and Information). The social media Instagram @Kemenkominfo, which is used as the public relations role of the Ministry of Communication and Information, seeks to continue to actively spread information amid the coronavirus pandemic through its social media platforms in order to minimize the circulation of hoaxes. The formulation of the problem in this study is to determine the role of the Ministry of Communication and Informatics’ public relations in minimizing the hoax issue circulating on Instagram social media and the obstacles faced in minimizing the hoax issue. This research uses a qualitative approach with a case study method. The case study was conducted on Instagram @Kemenkominfo. Data collection was carried out by interviewing the Communication and Informatics Public Relations Online Media and the Ministry of Communication and Information’s AIS (Automatic Identification System) Team, as well as observing instant messages in the form of voice messages and phone calls via the Whatsapp application. The results of this study indicate that the Public Relations of the Ministry of Communication and Information has carried out four public relations roles, namely as a communicator, building relationships, as backup management, and forming a corporate image during the coronavirus pandemic.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Moehammad Gafar Yoedtadi
AU  - Amrita Adina
PY  - 2021
DA  - 2021/08/08
TI  - Role of Public Relations to Prevent Hoaxes
BT  - Proceedings of the International Conference on Economics, Business, Social, and Humanities (ICEBSH 2021)
PB  - Atlantis Press
SP  - 679
EP  - 684
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210805.107
DO  - 10.2991/assehr.k.210805.107
ID  - Yoedtadi2021
ER  -