Preferences of Micro, Small and Medium Enterprises Actors in Using Fintech Mobile Application in Indonesia with Technology Acceptance Model

DOI

10.2991/assehr.k.210805.233How to use a DOI?

Keywords

Preferences, micro small and medium enterprises, fintech services, theory of reasoned action, technology acceptance model

Abstract

The purpose of this research is to find out and verify the preferences of Micro, Small and Medium Enterprises actors in using fintech mobile application with the Technology Acceptance Model. This study uses an explanative quantitative method as the method to be used to obtain the results of statistical analysis so that it can easily be shown the significance of the relationship between the variables studied. The data used are primary data using indicators to measure variables. The amount of data used was 158 data. The analysis used is path analysis with the SEM-AMOS version 16.0 test based on variable indicators. other variables outside of this study. The results prove that the quality of fintech services has a positive effect on the preferences of Micro, Small and Medium Enterprises in service use and the satisfaction of Micro, Small and Medium Enterprises actors in using fintech services has a positive effect on the Technology Acceptance Model. The limitation of this research is that the independent variable must be added, this is because the number of respondents is not widely distributed as well as the analysis tools.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ardhariksa Zukhruf Kurniullah
AU  - Ravik Karsidi
AU  - Pawito Pawito
AU  - Drajat Tri Kartono
PY  - 2021
DA  - 2021/08/08
TI  - Preferences of Micro, Small and Medium Enterprises Actors in Using Fintech Mobile Application in Indonesia with Technology Acceptance Model
BT  - Proceedings of the International Conference on Economics, Business, Social, and Humanities (ICEBSH 2021)
PB  - Atlantis Press
SP  - 1479
EP  - 1485
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210805.233
DO  - 10.2991/assehr.k.210805.233
ID  - Kurniullah2021
ER  -