Application of the AMG GT Car and Logo Shape in Interior Design for Community Showroom & Lobby
A Study Case: Mercedes Benz Club House
- DOI
- 10.2991/assehr.k.210805.094How to use a DOI?
- Keywords
- Club House, Mercedes Benz, AMG GT
- Abstract
Along with the development of today’s social life, new communities with various backgrounds and goals of establishment such as Mercedes Benz Club Indonesia have started to emerge. Club House facility is one of the facilities that can fulfill the needs of the Mercedes Benz Club Indonesia community. The method used in this journal is descriptive-analytic with qualitative approach.To design a Club House that is comfortable and attracts the attention of visitors, it is necessary to have an interior that has an aesthetic and distinctive features that match the image of Mercedes Benz itself in order to continue to characterize the Mercedes Benz Club Indonesia community. The distinctive feature of the interior can be obtained from the elements adapted from either the logo or the product of Mercedes Benz itself. In this design, the characteristic shape is adapted from the AMG GT logo and car from Mercedes Benz. The shape adapted from the logo is geometric and rigid shapes, while from the AMG GT car, the shape is adapted from the grille, side grille, head lamp, exhaust, wheels and car tires. The resulting shapes and patterns are dynamic and not rigid.
- Copyright
- © 2021, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Clinton Ligafata Lisjanto AU - Sri Fariyanti Pane AU - Anastasia Cinthya Gani PY - 2021 DA - 2021/08/08 TI - Application of the AMG GT Car and Logo Shape in Interior Design for Community Showroom & Lobby BT - Proceedings of the International Conference on Economics, Business, Social, and Humanities (ICEBSH 2021) PB - Atlantis Press SP - 596 EP - 601 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.210805.094 DO - 10.2991/assehr.k.210805.094 ID - Lisjanto2021 ER -