The Psychological Antecedents of Consumer Trust in Consumer-to-Consumer (C2C) E-Commerce: A Systematic Literature Review

DOI

10.2991/assehr.k.210805.180How to use a DOI?

Keywords

Psychological antecedents, Consumer trust, Customer to customer (C2C) e-commerce

Abstract

The present study is a systematic literature review research of psychological antecedents of consumer trust in consumer to consumer (C2C) e-commerce. After conducting a literature search in 5 electronic databases (ScienceDirect, ResearchGate, GoogleScholar, Garuda and Psycnet), authors found 10 articles published between 2009 and 2020. The review revealed several psychological antecedents of consumer trust in C2C, there are perceived of website quality, natural propensity to trust, trust among members in C2C community, other’s trust of buyer/seller, virtual community quality, perceived risk, perceived security protection, perceived privacy protection, cognitive trust, technology readiness, and fear of opportunism. In conclusion, psychological antecedents have the most important part in C2C. These results provide new insights toward theoretical understanding, and also provide useful guidance for C2C web providers.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Wina Salsabila
AU  - Zamralita Zamralita
AU  - Kiky D. H. Saraswati
PY  - 2021
DA  - 2021/08/08
TI  - The Psychological Antecedents of Consumer Trust in Consumer-to-Consumer (C2C) E-Commerce: A Systematic Literature Review
BT  - Proceedings of the International Conference on Economics, Business, Social, and Humanities (ICEBSH 2021)
PB  - Atlantis Press
SP  - 1144
EP  - 1153
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210805.180
DO  - 10.2991/assehr.k.210805.180
ID  - Salsabila2021
ER  -