The Identification of Personal Values and Buying Behavior of Youth During Covid-19 Pandemic in the Indonesian Context

DOI

10.2991/aebmr.k.210507.055How to use a DOI?

Keywords

Covid-19, personal values, behavior, Indonesia

Abstract

The Corona virus (COVID-19) is still a pandemic in many countries around the world. This pandemic has directly or indirectly changed various aspects of people’s lives. This research focused on identifying the values and behavior of young people during the Covid-19 pandemic in Indonesia. This research fills a research gap whereas most of the research on Covid-19 used general respondents while this study focused on a sample of adolescents. The results showed that the main values of adolescents were health care, social care, togetherness with family, being more careful, and respecting others. Meanwhile, their current behavioral change is that they focus more on health problems, they integrate social / physical distancing, care for the environment, and learn new things. Most of their activities were carried out at home. The results of this study also showed that the “new normal” era is still a vague concept for youth. The discussion and limitations of the research are also presented in this paper.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Sabrina O. Sihombing
AU  - Juliana Juliana
PY  - 2021
DA  - 2021/05/09
TI  - The Identification of Personal Values and Buying Behavior of Youth During Covid-19 Pandemic in the Indonesian Context
BT  - Proceedings of the Ninth International Conference on Entrepreneurship and Business Management (ICEBM 2020)
PB  - Atlantis Press
SP  - 360
EP  - 367
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210507.055
DO  - 10.2991/aebmr.k.210507.055
ID  - Sihombing2021
ER  -