A Study on Dynamic Quality Manage-ment Model for E-Commerce

DOI

10.2991/icebi.2010.70How to use a DOI?

Keywords

Quality Management, ECommerce, Bayesin Network, Dynamic

Abstract

This paper constructed a dynamic and objective model of E-commerce website quality management. The key quality factors, quality characters and sub-characters from the user¡¯s perspective were discussed firstly, they formed the inherent causality relationship. Applying the Bayesian Network, the E-commerce website quality management model was shaped. The presented model can be utilized in two ways. The forward reasoning applied on the Bayesian Network could evaluate the E-commerce website quality. The backward reasoning could be utilized on quality diagnosis, quality improvement. Several examples were illustrated in this paper, and the advantages and disadvantages were discussed in the end.

Copyright

© 2010, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jinling Chang
AU  - Chuncan Li
PY  - 2010/12
DA  - 2010/12
TI  - A Study on Dynamic Quality Manage-ment Model for E-Commerce
BT  - Proceedings of the 1st International Conference on E-Business Intelligence (ICEBI 2010)
PB  - Atlantis Press
SP  - 507
EP  - 513
SN  - 1951-6851
UR  - https://doi.org/10.2991/icebi.2010.70
DO  - 10.2991/icebi.2010.70
ID  - Chang2010/12
ER  -