An Experimental Study of User-Customized Products Online

DOI

10.2991/icebi.2010.48How to use a DOI?

Keywords

alternative-based decision support tool, attribute-based decision support tool, attribute importance, perceived usefulness, perceived ease of use, perceived enjoyment, perceived control

Abstract

With the rapid development of online shopping, the simple form of online shopping can not meet the personalized needs of consumers. The paper studies the decision support system for usercustomized products online. This paper concentrates on the differences in consumer behavior through an experimental study of an alternativebased DSS and an attribute-based DSS for product customization by online consumers. In addition, we examine the moderating effect of attribute importance in the use of an online customer decision support tool. Using the independent assessment, joint assessment and cognitive fit theories, we develop a model with four mediate variables (perceived usefulness, perceived ease of use, perceived enjoyment, and perceived control) and two dependent variables (intention to purchase and intention to return).

Copyright

© 2010, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xiaolin Yang
AU  - Kanliang Wang
PY  - 2010/12
DA  - 2010/12
TI  - An Experimental Study of User-Customized Products Online
BT  - Proceedings of the 1st International Conference on E-Business Intelligence (ICEBI 2010)
PB  - Atlantis Press
SP  - 341
EP  - 347
SN  - 1951-6851
UR  - https://doi.org/10.2991/icebi.2010.48
DO  - 10.2991/icebi.2010.48
ID  - Yang2010/12
ER  -