The Conceptual Model of Mobile TV Service Adoption: A Triangulational Perspective

DOI

10.2991/icebi.2010.30How to use a DOI?

Keywords

Mobile TV, Technology adoption, Service, and Media

Abstract

Mobile TV is a fledgling industry which has high profit expectations while with low adoption rates. To advance this line of research, this paper presents a comprehensive review on literatures related to mobile TV adoption, including traditional adoption theories, uses and gratification research, domestication research, cognitive research, service research, communication research, and so on. Drawing on theories reviewed, a triangulation of adoption model is proposed, viewing mobile TV as a technology, a service, and a form of new media. The model will provide useful implications not only for innovative technology adoption researchers but also for mobile TV service practitioners.

Copyright

© 2010, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Rong Chen
AU  - Xin Luo
AU  - Heng Xu
AU  - Wei Zhang
PY  - 2010/12
DA  - 2010/12
TI  - The Conceptual Model of Mobile TV Service Adoption: A Triangulational Perspective
BT  - Proceedings of the 1st International Conference on E-Business Intelligence (ICEBI 2010)
PB  - Atlantis Press
SP  - 199
EP  - 207
SN  - 1951-6851
UR  - https://doi.org/10.2991/icebi.2010.30
DO  - 10.2991/icebi.2010.30
ID  - Chen2010/12
ER  -