Influence Of Customer Relationship Management (CRM) On Bank Image

DOI

10.2991/iceb-15.2015.4How to use a DOI?

Keywords

Customer Relationship Management (CRM), Service Savings and Customer loyalty, and the Bank Image

Abstract

This study aims to determine the implementation of Customer Management Relationship Management (CRM) and its effect on the image bank at Bank Jabar Branch Bandung Surapati. The research was conducted on 100 clients of savings services at Bank Jabar Branch of Suci Bandung as a sample of study. Primary data obtained through observation, interviews, and questionnaires that the validity and reliability have been tested first. The data obtained were analyzed using path analysis ( path analysis) to assess the effect of CRM implementation of the bank's image in the mind of the customer service savings at Bank Jabar Branch Bandung Surapati. The results of path analysis (path analysis) shows the dimensions of CRM has significant influence, either simultaneously or partially, to the image bank at Bank Jabar Branch Bandung Surapati.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Henny Utarsih
PY  - 2015/05
DA  - 2015/05
TI  - Influence Of Customer Relationship Management (CRM) On Bank Image
BT  - Proceedings of the International Conference on Economics and Banking 2015
PB  - Atlantis Press
SP  - 18
EP  - 26
SN  - 2352-5428
UR  - https://doi.org/10.2991/iceb-15.2015.4
DO  - 10.2991/iceb-15.2015.4
ID  - Utarsih2015/05
ER  -