Proceedings of the International Conference on Digital Technologies in Logistics and Infrastructure (ICDTLI 2019)

Consumers attraction to the crowdfunding of innovative products in digital era

Authors
O. Firsanova, V. Baykov
Corresponding Author
O. Firsanova
Available Online undefined NaN.
DOI
https://doi.org/10.2991/icdtli-19.2019.90How to use a DOI?
Keywords
innovative marketing, innovative products, crowdfunding, rate of consumers attraction, rate of content’s obsolescence
Abstract
The promotion of innovative products in the Internet requires the constant updating of content, which eventually loses its relevance. For the modern BtC market, crowdfunding, as a model of searching for a project investments based on non-financial rewards for consumers, becomes more and more popular. On crowdfunding, the content plays the role of a marketing tool, which forms consumer’s interest in an innovative product, and generally attracting them to the project. The effectiveness of content depends on the rate of its obsolescence and is associated with the rate of consumers attraction. This article assesses the rate of content obsolescence on Internet-sites similar to crowdfunding, as well as the rate at which consumers are attracted to Russian crowdfunding platforms on the basis of data from 200 campaigns.
Open Access
This is an open access article distributed under the CC BY-NC license.

Download article (PDF)

Proceedings
International Conference on Digital Technologies in Logistics and Infrastructure (ICDTLI 2019)
Publication Date
undefined NaN
ISBN
978-94-6252-799-7
DOI
https://doi.org/10.2991/icdtli-19.2019.90How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - O. Firsanova
AU  - V. Baykov
PY  - NaN/NaN
DA  - NaN/NaN
TI  - Consumers attraction to the crowdfunding of innovative products in digital era
BT  - International Conference on Digital Technologies in Logistics and Infrastructure (ICDTLI 2019)
PB  - Atlantis Press
UR  - https://doi.org/10.2991/icdtli-19.2019.90
DO  - https://doi.org/10.2991/icdtli-19.2019.90
ID  - FirsanovaNaN/NaN
ER  -