Proceedings of the International Conference on Dynamics of Environment, Sustainability, and Gender Disparities: A Holistic Dialogue for Inclusive Futures (ICDESGD 2025)

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Developing TOWS for Tourism Higher Education in Kerala Through SWOT Analysis

Authors
Nimina Ramachandran1, Sindhu R. Babu2, Joby George3, Gowhar Ahmad Wani4, *, Rubeena Khaliq5, *
1Kanchi Mamunivar Government Institute for Post Graduate Studies and Research Lawspet, Puducherry, India
2School of Tourism Studies, Mahatma Gandhi University, Kottayam, India
3Department of Aviation and Hospitality, Kuniya College of Arts and Science, Kasaragod, India
4School of Social Sciences and Humanities, B S Abdur Rahman Crescent Institute of Science and Technology, Chennai, India
5Department of Mathematics and Computer Science, B S Abdur Rahman Crescent Institute of Science and Technology, Chennai, India
*Corresponding author. Email: gowhar@crescent.education
*Corresponding author. Email: rubeena@crescent.education
Corresponding Authors
Gowhar Ahmad Wani, Rubeena Khaliq
Available Online 6 May 2026.
DOI
10.2991/978-2-38476-575-1_11How to use a DOI?
Keywords
Tourism Higher Education; Delphi method; SWOT; TOWS; Kerala
Abstract

Tourism education plays a significant role in developing quality professionals in this sector. The present study aims to identify internal strengths, weaknesses as well as external opportunities and threats for developing sustainable strategies towards tourism higher education in Kerala. It initially starts with identifying strengths, weaknesses, opportunities, and threats in tourism higher education through a literature review. Subsequently, Delphi method was conducted on tourism experts for shortlisting strengths, weaknesses, opportunities and threats that best suites tourism higher education in Kerala. Accordingly, the questionnaire consisting of 40 statements were framed and distributed amongst students, teachers, and industry to understand the ground reality. Random sampling method was used for conducting the survey. After the data mining process 150 responses were valid and considered for further data processing. Ranking method was used to analyse the SWOT analysis. The SWOT matrix so developed was used to generate TOWS matrix to evolve strategies for tourism higher education within the state. The results evidently indicate that although Kerala has strong strengths like high employability potential, presence of skill-based tourism courses, and industry-linked academic programs, there are also prominent weaknesses like the absence of government support, poor academia-industry linkage etc.

Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Dynamics of Environment, Sustainability, and Gender Disparities: A Holistic Dialogue for Inclusive Futures (ICDESGD 2025)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
6 May 2026
ISBN
978-2-38476-575-1
ISSN
2352-5398
DOI
10.2991/978-2-38476-575-1_11How to use a DOI?
Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Nimina Ramachandran
AU  - Sindhu R. Babu
AU  - Joby George
AU  - Gowhar Ahmad Wani
AU  - Rubeena Khaliq
PY  - 2026
DA  - 2026/05/06
TI  - Developing TOWS for Tourism Higher Education in Kerala Through SWOT Analysis
BT  - Proceedings of the International Conference on Dynamics of Environment, Sustainability, and Gender Disparities: A Holistic Dialogue for Inclusive Futures (ICDESGD 2025)
PB  - Atlantis Press
SP  - 163
EP  - 181
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-575-1_11
DO  - 10.2991/978-2-38476-575-1_11
ID  - Ramachandran2026
ER  -