Proceedings of the International Conference on Dynamics of Environment, Sustainability, and Gender Disparities: A Holistic Dialogue for Inclusive Futures (ICDESGD 2025)

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Service Quality Index: A Primary Data Analysis

Authors
Gowhar Ahmad Wani1, Shivangi Priya2, S. Arunkumar3, *, C. Noushad4, Rubeena Khaliq5, *
1School of Social Sciences and Humanities, B S Abdur Rahman Crescent Institute of Science and Technology, Chennai, India
2IMM Business School, New Delhi, India
3Department of Commerce, B S Abdur Rahman Crescent Institute of Science and Technology, Chennai, India
4School of Social Sciences and Humanities, B S Abdur Rahman Crescent Institute of Science and Technology, Chennai, India
5Department of Mathematics and Computer Science, B S Abdur Rahman Crescent Institute of Science and Technology, Chennai, India
*Corresponding author. Email: aru.com@crescent.education
*Corresponding author. Email: rubeena@crescent.education
Corresponding Authors
S. Arunkumar, Rubeena Khaliq
Available Online 6 May 2026.
DOI
10.2991/978-2-38476-575-1_9How to use a DOI?
Keywords
service quality; conversion of Likert scale; composite index and destination development
Abstract

This paper studied tourism service quality at the destination level. The tourism industry stakeholders, namely tourists, residents, and service providers, are surveyed by a pre-tested interview schedule. For analyses, perceptions regarding service quality are transformed into weights destination-wise. The individual designed weights are loaded in the master table in the place of the Likert scale values. It helped to conduct a reliable estimation of tourism service quality for each destination. Further, the composite index method compiles the multidimensional aspects of tourism services, which the single indicators can’t analyze. In this context, the Tourism Services Quality Index assessed the ease of use and quality of different services at destinations in Kashmir Valley. The results confirm moderate performance and vary among the services according to the destinations’ economic growth and level of urbanization. It is comparatively less in the case of banking, information, markets, and malls. Therefore, a complete audit and account of service providers and strong government backup is required to enhance service quality and achieve destination development.

Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Dynamics of Environment, Sustainability, and Gender Disparities: A Holistic Dialogue for Inclusive Futures (ICDESGD 2025)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
6 May 2026
ISBN
978-2-38476-575-1
ISSN
2352-5398
DOI
10.2991/978-2-38476-575-1_9How to use a DOI?
Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Gowhar Ahmad Wani
AU  - Shivangi Priya
AU  - S. Arunkumar
AU  - C. Noushad
AU  - Rubeena Khaliq
PY  - 2026
DA  - 2026/05/06
TI  - Service Quality Index: A Primary Data Analysis
BT  - Proceedings of the International Conference on Dynamics of Environment, Sustainability, and Gender Disparities: A Holistic Dialogue for Inclusive Futures (ICDESGD 2025)
PB  - Atlantis Press
SP  - 121
EP  - 137
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-575-1_9
DO  - 10.2991/978-2-38476-575-1_9
ID  - Wani2026
ER  -